Cookie Policy
How rentcarzurich.com uses cookies when you browse and book vehicle rental in Zurich.
What Are Cookies and Why We Use Them
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit, such as your preferred language, selected pick-up location, or search filters, so that your next visit is smoother and more relevant.
At rentcarzurich.com, we use cookies to operate our vehicle rental booking platform reliably, understand how visitors navigate across pages, and ensure that our offers for no-deposit and debit-card-friendly car hire in Zurich are shown to the right audiences. Without certain cookies, core features like the availability search and booking confirmation flow would not function correctly.
By continuing to use our website, you agree to the placement of cookies as described in this policy. You may adjust your preferences at any time through our cookie consent banner or through your browser settings.
Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary for the website to function. They enable core features such as user session management, secure login, CSRF protection, and maintaining your booking state as you move through the reservation process. Without essential cookies, services like checking car availability for Zurich Airport (ZRH) pickups or completing a reservation cannot operate.
- Session cookies - temporary, deleted when you close your browser.
- Security tokens - prevent cross-site request forgery on booking forms.
- Load balancing cookies - distribute traffic across our servers for reliable uptime.
Essential cookies cannot be disabled through our cookie banner. They are required for the site to work.
Analytics Cookies
We use analytics cookies to understand how visitors arrive at rentcarzurich.com, which pages attract the most interest, and where users may encounter friction in the booking flow. All data collected through analytics cookies is aggregated and anonymized - we do not use it to identify individual visitors.
- Traffic source tracking - which search terms or referral sites bring users to us.
- Page engagement metrics - time on page, scroll depth, bounce rate.
- Conversion funnel analysis - how users progress from car search to confirmed booking.
Marketing and Retargeting Cookies
Marketing cookies help us and our advertising partners show relevant content to users who have previously visited rentcarzurich.com. For example, if you searched for an SUV hire near Zurich Hauptbahnhof but did not complete a booking, a marketing cookie may enable a follow-up reminder on a partner site. These cookies track activity across websites and may be used to build interest profiles.
- Retargeting pixels - placed by advertising networks to serve relevant ads.
- Conversion tracking - records completed bookings to measure ad campaign performance.
- Audience segmentation - groups users by browsing behavior for targeted campaigns.
You may opt out of marketing cookies at any time via our cookie consent banner.
Functional Cookies
Functional cookies remember choices you make on our site to improve your experience. These include your preferred language, your selected currency for viewing rental prices, and previously entered pick-up locations in the Zurich area such as the airport terminal or Zurich HB train station.
- Language preference - remembers whether you prefer English, German, or another language.
- Currency display - stores your selected display currency (e.g. CHF or EUR).
- Search history - pre-fills your last pick-up location for faster repeat searches.
Third-Party Cookies on rentcarzurich.com
Some cookies on this site are placed by third-party services that we integrate to provide booking functionality, traffic analytics, and advertising. These third parties operate under their own privacy and cookie policies, which we encourage you to review directly.
Third-party providers whose cookies may be present on this site include:
- Analytics providers - such as Google Analytics, which uses anonymized data to help us understand visitor behavior and optimize pages like our Zurich car hire guide and booking flow.
- Booking platform partners - our vehicle availability and reservation engine may set session and functional cookies to maintain your search state, selected extras (such as child seats or GPS), and pricing data.
- Advertising networks - display and search ad networks may place cookies to record ad impressions and clicks, and to serve follow-up ads relevant to car rental searches in Zurich and the wider Switzerland region.
- Embedded maps - Google Maps embeds used on our pickup location pages may set their own cookies when you interact with the map interface.
We do not sell personal data collected via cookies to third parties. We share aggregated or anonymized insights only where necessary to operate our services.
How to Manage and Control Your Cookie Preferences
Our Cookie Banner
When you first visit rentcarzurich.com, a cookie consent banner is displayed at the bottom of the screen. You may accept all cookies, decline non-essential cookies, or manage preferences by category. Your choice is stored in a consent cookie so you are not asked again on subsequent visits. You may change your selection at any time by clearing your browser cookies, which will prompt the banner to reappear on your next visit.
Browser-Level Cookie Controls
All major browsers allow you to view, delete, and block cookies through their settings menus. Instructions for common browsers are available at the links below. Note that blocking all cookies will impair the vehicle booking functionality on this site.
- Google Chrome - Settings > Privacy and security > Cookies and other site data
- Mozilla Firefox - Preferences > Privacy & Security > Cookies and Site Data
- Safari - Preferences > Privacy > Manage Website Data
- Microsoft Edge - Settings > Cookies and site permissions
Mobile Device Settings
On mobile devices, you can manage cookie-related tracking through your operating system privacy settings. On iOS, navigate to Settings > Safari > Privacy & Security. On Android, use Chrome settings or your default browser's privacy controls. For interest-based advertising, you may also opt out via your device's advertising ID reset settings.
Opting Out of Analytics Tracking
To prevent Google Analytics from tracking your visits across websites, you may install the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. This add-on works across all websites using the standard Google Analytics tracking library.
Cookie Retention and Data Lifespan
The length of time a cookie remains on your device varies depending on its type and purpose. The table below summarizes typical retention periods for the cookie categories used on this site.
| Cookie Category | Typical Lifespan | Notes |
|---|---|---|
| Essential (session) | Session only | Deleted when browser is closed |
| Essential (security) | Up to 24 hours | Renewed on each authenticated action |
| Analytics | Up to 13 months | Anonymized; no personal identification |
| Marketing / Retargeting | Up to 90 days | Set by advertising network partners |
| Functional (preferences) | Up to 12 months | Language, currency, last search location |
| Consent record | Up to 12 months | Stores your cookie banner selection |
Third-party cookies may have different retention periods set by those providers. Please refer to their individual privacy policies for details.
Updates to This Cookie Policy
We may revise this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify users via the cookie consent banner on the site.
We encourage you to review this policy periodically. Continued use of rentcarzurich.com after a policy update constitutes acceptance of the revised terms. If you disagree with any changes, please adjust your cookie preferences or discontinue use of the site.
This policy was last reviewed and updated to reflect current practices for our vehicle rental platform serving Zurich and the wider Switzerland region, including Zurich Airport (ZRH), Zurich Hauptbahnhof, and popular day-trip destinations such as Rhine Falls and Lucerne.
Contact Us About Cookie-Related Questions
If you have questions about how we use cookies, wish to exercise your data rights under Swiss or EU data protection law, or want to report a concern about cookie practices on this site, please contact our team directly.
You can reach us by email at [email protected] or by post at our registered address in Zurich, Switzerland. We aim to respond to all data and cookie-related enquiries within five business days.
For questions about how your personal data is handled more broadly, please refer to our Data Privacy Policy. For general enquiries about vehicle rental, booking changes, or pickup logistics at Zurich Airport or the city center, visit our Contact page.